New Digs, Fresh Paint and Renewed Focus

Come on in, and welcome!

This new site is the result of my decision to split off all SEO-related functions from Top Shelf Copy. Top Shelf will remain the content strategy and copywriting division of Doc Sheldon’s Clinic, but Intrinsic Value SEO will now focus on our SEO offerings, such as:

  • Website development
  • Site Audit
  • Keyword research
  • SEO Consulting
  • Conversion optimization
  • Reputation management
  • Paid advertising

There are a lot of reasons for the split, but the greatest is that I need to pull myself away from the work at Top Shelf, in order to do justice to our SEO projects. Copywriting takes more time and yields less income than SEO or site development.

So, Top Shelf and Intrinsic Value are sister divisions of Doc Sheldon.

This has be a runner-up for the simplest organizational chart ever published:

Pretty complex, huh?

Pretty complex, huh?

We’ve got some very proficient writers on-board over there, so although I review everything before it goes out, very little editing is really required. So this will let me focus my energy more where my passion is – technical SEO.

Who knows… maybe I’ll even have time now to focus on my next book, too!

 

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Doc Sheldon has been writing professionally since the 1970s, and has worked in marketing since the 1980s. He owned and published weekly and monthly newspapers and magazines during the ’80s, before becoming a business consultant and ultimately "retiring" in 2008. He began studying SEO in earnest in 2003, and now specializes in technical SEO. His passions are the development of the Semantic Web, trying to figure out what changes may be coming next from the search engines and eliminating misinformation.

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