Finding that your business is appearing prominently in the search engine results pages (SERPs) with terms like “scam” or “rip-off” attached is disconcerting, at best. If a disgruntled customer makes it their mission to point an accusing finger at your business, casting aspersions on your business’s reputation, it’s not a good feeling. And sometimes, such infamy can even outrank your business’s name, so it’s the first thing people see when searching for your business. That is much worse!
Such things often occur via social media, as well as on review sites. On social media platforms particularly, they can take on a life of their own, so they often need to be addressed quickly and transparently, before they get out of hand. Fortunately, there are ways to overcome such disparaging remarks. Sometimes, it’s best to ignore them and let them slowly fade from sight. Sometimes it’s wise to publicly address them and let your message be heard by the public.
The trick is in knowing which to implement, and when. Very often – make that VERY often – a company makes things worse, by their misguided attempts to fix things! Some things require a professional, and ORM (online reputation management) is one of them.
ORM can sometimes be relatively simple, but it can occasionally be a lengthy process, too, depending upon the depth of the damage and how long it was allowed to proceed before action was taken.
Our ORM professionals will assess your situation and make our recommendations. Then, any online interaction should be either handled by our team, or run by them before publishing. The last thing you need is to find yourself inadvertently helping your detractors to tarnish your company’s name.
If you have endured slurs to your company’s name or reputation, contact Intrinsic Value SEO as soon as possible. We can immediately keep the situation from worsening, and quickly implement a strategy to neutralize the negative impact.