Our Services

This is a list of a few of the principle services offered by the Intrinsic Value SEO team:

Primary Services

Privacy Compliance

The recent implementation of the General Data Protection Regulation in the European Union has many businesses scrambling to comply – particularly businesses outside the EU. Don’t assume that because you aren’t in Europe or have no European customers, you’re not subject to the Regulation.

While there are complexities for some businesses, GDPR compliance isn’t typically an unmanageable issue. IVSEO has thoroughly researched the Regulation and we can help you put in place the proper policies and procedures to ensure your company doesn’t fall prey to any punitive actions from the European Commission.

Note: We have recently added compliance audits for the CCPA (California Consumer Privacy Act) and PIPEDA (Personal Information Protection and Electronic Documents Act of Canada) as well.  

Site Security

Regardless how much targeted traffic your site receives or how much value your content offers, if your site is hacked, hijacked or suffers a malware injection, your business (and possibly your business’s reputation) is going to suffer for it. Your site may be taken down and held for ransom, it could be used to inject malware on your visitors’ systems or it could be hijacked to send out waves of spam emails – all of which will have immediate consequences, and the effects of some of which could last for many months. As Ben Franklin said, “an ounce of prevention is worth a pound of cure” – a saying which is especially true when it comes to security, whether we’re talking about physical security or the digital version.

IVSEO can perform a comprehensive security audit on your site and advise you what changes need to be made to help protect your website from attackers. We can also implement those changes on your behalf, if you like.

Page-Load Optimization (PLO)

Every website these days needs to be fast-loading – preferably in 3 seconds or less. Page speed is a ranking factor, and visitors don’t have the patience to wait several seconds or more for a page to load – they’ll just bounce back to the SERPs and find someplace else to find what they’re looking for.

Our PLO service targets 2 seconds or less for every page on your site. We’ve been doing this for a long time and we can do it for you, too.

Penalty Recovery

One of our specialties is helping websites recover from either algorithmic dampening or manual penalties. Since the advent of Penguin, many sites have lost rankings due to a toxic link profile, but there are also types of dampening and manual actions that can remove a site from the front page of the SERPs and deposit it where no man has gone before. We know how to determine a site’s issues and how to correct them.

Site Audit

Most websites can benefit from an SEO site audit. Such an audit can serve two purposes:

  1. identify technical weaknesses that when corrected, can improve a site’s ability to rank well, engage users and convert well;
  2. identify probable causes of an algorithmic dampening or manual action penalty, that when corrected, can enable a site to begin its recovery.

A typical site audit is a comprehensive study of all aspects of a site, including architecture, usability, accessibility, content quality, conversion issues, an analysis of the site’s incoming link profile and more. [read more]

Link Audit

We harvest your entire link profile and screen all links for quality and relevance. We then provide you with a spreadsheet, categorizing them by which should be eliminated, modified or retained, and prepare a report with specific recommendations for implementation of corrective action. When called for, we can also prepare a disavow file for submission to Google.

SEO Consulting

The finest website on the Internet will do you no good if it doesn’t achieve three basic goals:

  • Appear highly relevant to the search engines so that YOUR site will rank highly in the search results;
  • Appear highly relevant to the users so that they will click through and visit your site;
  • Quickly and easily satisfy the users’ needs, in order to convert them into customers.

Various methods may be chosen to accomplish these goals for your site, from social media and link-building to blogging and paid advertising. We’ll collaborate with you to determine who your customers are, where they are and what they’re looking for. Then we’ll implement the best strategy to bring you qualified buyers for your business.

As stated, there are many different techniques that can be employed to accomplish these tasks, some of which will work for one site, but not for another, depending upon many variables. Our job is to determine which technique is the most viable for YOUR business, and implement a comprehensive SEO campaign to get you optimum results. [read more]

Paid Advertising

PPC campaigns can be intimidating to people that don’t understand the process well. It can also be very expensive, if not managed properly. We have experts in paid advertising that can help you keep your ad-spend down and your effectiveness up. They’ll ensure that you’re not throwing your money away to receive traffic that isn’t properly targeted to your offering. [read more]

WordPress Websites

It’s difficult for any brick and mortar business to succeed without an Internet presence these days – the Yellow Pages just don’t cut it any more. Most business owners have neither the time nor the experience to build a website that will do their business justice, and for many, the cost of contracting a developer, designer and copywriter can be out of reach. The Intrinsic Value team can have you online in a flash, with a quality website, with all the functionality and usability a professional site should provide. And we can do it for as little as $1,500. Compare that to the quotations of $2,500-$3,500 for a very basic site from many other providers. Don’t you think it’s worthwhile to hear what we can offer? [read more]

Secondary Services

IVSEO Snapshot

A comprehensive site audit can provide invaluable information on how to get a manual penalty revoked, recover from an algorithmic dampening or simply improve a site’s organic rankings. But a decent audit isn’t cheap. Our Snapshot, basically a 30,000 foot view to determine what areas, if any, warrant further analysis, is a small fraction of the cost and will help you make an informed decision before investing thousands of dollars that may offer no return.

C3 Context Audit

Our C3 Context Audit is a subset of our Site Audit, which focuses on the contextual clarity of your pages/website, in order to determine whether they’ve been optimized for proper classification by the search engines.

Query Research

Most people refer to this as keyword research, as this is what it was called for many years. But search algorithms have evolved, and they no longer match pages with just the query terms. They now consider a number of characteristics of the query.

Learning what search terms are commonly employed by users to find a product or service is just the first step in attempting to make any site rank well for a given search term. Our query research service considers all the factors that can affect that matching process.[read more]

Conversion Optimization

Traffic is a good thing to have, but if they don’t turn into customers, they’re not contributing to your bottom line. The methods of leading a potential customer to what interests them, answering all their questions and overcoming their doubts, and getting them to finalize their purchase are part science and part art. But they’re a critical part of a successful strategy. Our team will build you an effective sales funnel, to increase your sales, even while your traffic drops. [read more]

On-line Reputation Management

There are two aspects of ORM… the positive and the negative, with the positive ORM usually being the easier of the two. It basically involves establishing your brand as a trusted authority.

Overcoming negative perceptions can be more challenging. Bad reviews, rip-off reports and disparaging comments can be overcome, however. Our ORM experts will work closely with your team to quickly turn negative perceptions around and recover the trust of your brand in the marketplace. [read more]