One of our specialties is helping websites recover from either algorithmic dampening or manual penalties. Since the advent of Penguin, many sites have lost rankings due to a toxic link profile, but there are also types of dampening and manual actions that can remove a site from the front page of the SERPs and deposit it where no man has gone before. We know how to determine a site’s issues and how to correct them.
A comprehensive site audit can provide invaluable information on how to get a manual penalty revoked, recover from an algorithmic dampening or simply improve a site’s organic rankings. But a decent audit isn’t cheap. Our Snapshot, basically a 30,000 foot view to determine what areas, if any, warrant further analysis, is a small fraction of the cost and will help you make an informed decision before investing thousands of dollars that may offer no return.
Most websites can benefit from an SEO site audit. Such an audit can serve two purposes:
- identify weaknesses that when corrected, can improve a site’s ability to rank well, engage users and convert well;
- identify probable causes of an algorithmic dampening or manual action penalty, that when corrected, can enable a site to begin its recovery.
A typical site audit is a comprehensive study of all aspects of a site, including architecture, usability, accessibility, content quality, conversion issues, an analysis of the site’s incoming link profile and more. [read more]
Our C3 Context Audit is a subset of our Site Audit, which focuses on the contextual clarity of your pages/website, in order to determine whether they’ve been optimized for proper classification by the search engines.
Most people refer to this as keyword research, as this is what it was called for many years. But search algorithms have evolved, and they no longer match pages with just the query terms. They now consider a number of characteristics of the query.
Learning what search terms are commonly employed by users to find a product or service is just the first step in attempting to make any site rank well for a given search term. Our query research service considers all the factors that can affect that matching process.[read more]
The finest website on the Internet will do you no good if it doesn’t achieve three basic goals:
- Appear highly relevant to the search engines so that YOUR site will rank highly in the search results;
- Appear highly relevant to the users so that they will click through and visit your site;
- Quickly and easily satisfy the users’ needs, in order to convert them into customers.
Various methods may be chosen for your site, from social media and link-building to blogging and paid advertising. We’ll collaborate with you to determine who your customers are, where they are and what they’re looking for. Then we’ll implement the best strategy to bring you qualified buyers for your business.
There are many different techniques that can be employed to accomplish those tasks. Some will work for one site, but not another, depending upon many variables. Our job is to determine which technique is the most viable for YOUR business, and implement a comprehensive SEO campaign to get you optimum results. [read more]
Traffic is a good thing to have, but if they don’t turn into customers, they’re not contributing to your bottom line. The methods of leading a potential customer to what interests them, answering all their questions and overcoming their doubts, and getting them to finalize their purchase are part science and part art. But they’re a critical part of a successful strategy. Our team will build you an effective sales funnel, to increase your sales, even while your traffic drops. [read more]
There are two aspects of ORM… the positive and the negative, with the positive ORM usually being the easier of the two. It basically involves establishing your brand as a trusted authority.
Overcoming negative perceptions can be more challenging. Bad reviews, rip-off reports and disparaging comments can be overcome, however. Our ORM experts will work closely with your team to quickly turn negative perceptions around and recover the trust of your brand in the marketplace. [read more]
PPC campaigns can be intimidating to people that don’t understand the process well. It can also be very expensive, if not managed properly. We have experts in paid advertising that can help you keep your ad-spend down and your effectiveness up. They’ll ensure that you’re not throwing your money away to receive traffic that isn’t properly targeted to your offering. [read more]
It’s difficult for any brick and mortar business to succeed without an Internet presence these days – the Yellow Pages just won’t cut it any more. Most business owners have neither the time nor the experience to build a website that will do their business justice, and for many, the cost of contracting a developer, designer and copywriter can be out of reach. The Intrinsic Value team can have you online in a flash, with a quality website, with all the functionality and usability a professional site should provide. And we can do it for as little as $1,500. Compare that to the quotations of $2,500-$3,500 for a very basic site from many other providers. Don’t you think it’s worthwhile to hear what we can offer? [read more]