Client Relationships: When the Honeymoon’s Over

We’ve all had clients that try our patience – different personalities, cultural differences, an unwillingness to listen to our advice… these are normal issues that professional consultants have to deal with. But sometimes, a client relationship can become a liability. That’s when we have to take a tough look at the situation and decide what, if anything, can be done to salvage it.

Like a marriage, a client relationship involves a number of aspects that determine how successful the union will be. Let’s examine some of the extreme similarities, and compare how our reactions might or might not differ.

client-woesThe Cheat

  • Your sweetheart is seeing someone else behind your back, because you’re not paying them enough attention.
    Result: You end up contracting a second-hand STD.
  • Your client has hired an off-shore link-builder “to help” rank their site, in spite of you having explained the dangers of exactly the sort of links they end up buying.
    Result: The site receives a manual penalty and loses 70% of its traffic.

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New Digs, Fresh Paint and Renewed Focus

Come on in, and welcome!

This new site is the result of my decision to split off all SEO-related functions from Top Shelf Copy. Top Shelf will remain the content strategy and copywriting division of Doc Sheldon’s Clinic, but Intrinsic Value SEO will now focus on our SEO offerings, such as:

  • Website development
  • Site Audit
  • Keyword research
  • SEO Consulting
  • Conversion optimization
  • Reputation management
  • Paid advertising

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