Learn How to Fish
When asked what the single most important thing for any SEO to learn is, my immediate response is: Learn what to believe, and what to label â€œBullshit!â€
And that lesson may be both the most difficult and the most inherently dangerous.
When I set out to learn SEO, I immediately built a list of blogs authored by well-known SEOs, and visited them regularly. Names like Cutts, Sullivan, Slawski, Fishkin, Wallâ€¦ and a dozen or so more, were regular reading for me. I also signed up at a handful of internet and webmaster forums and spent a lot of time reading, asking questions and laying the foundation of my burgeoning SEO knowledge.
Only thing is, that foundation was laid in a bed of quicksand. I learned a lot of things that were flat-out wrong!
Some of the folks I followed knew what they were talking about. Others knew some things, but talked like they knew it all. And an alarmingly large percentage was pumping pure garbage.