Updated October 16, 2013Doc Sheldon
Youâ€™ll decide which tidbits will be your takeaways from Critical Thinking. But Iâ€™m going to offer some notes that you might want to think about, by Chapter:
1.Â Â Â Â Â Â Learn how to fish
- Critical Thinking isnâ€™t intended to teach you what to think, but how to think.
2.Â Â Â Â Â Â Challenges
- Internet marketing now encompasses more disciplines than in the past.
- Engagement, client education and awareness play an increasing role in IM.
- Changes such as the weighting of the link profile, schema.org, increasingly tighter budget constraints, attribution requirements, the every-broadening selection of social media platforms, negative perception of the IM industry and other distractions all make it more difficult to focus efforts where most needed.