Site audits can yield a lot of very valuable information to allow you to optimize your website effectively. But is the cost always justified? No, not always.
Does your website even need a site audit? Maybe a Snapshot is sufficient to tell you what needs attention.
If your mechanic proposes an engine overhaul before even checking under the hood, or your doctor suggests surgery before running any tests, you’d rightfully question their judgment, wouldn’t you? The same is true for a site audit. Any reputable SEO is going to have already taken at least a quick look at your site before making a recommendation for a site audit. If they’re quoting you a price before you’ve even shared your domain name, you should run, don’t walk. [Read more…]