Very few services such as those offered by SEOs can be readily priced, without having a good idea of what the scope of the project will be. In reality, if someone gives you a “package price” without knowing more about what the job will entail, one of two things is probably true:
- they’re quoting you high pricing, in case the scope is extensive;
- they’re quoting you a limited scope, regardless of what the job really calls for.
Either way, you won’t be getting the best value possible for your money – you’ll either end up paying too much or receiving too little. Sometimes both.
What to Watch Out For
If someone quotes you pricing for optimizing your site without even knowing its URL or having a chance to at least check it out superficially, then you-re most likely talking to a rank amateur – although charlatan is a possibility. Just knowing how many pages your site includes is not enough information to allow anyone to put together an accurate cost proposal. A conscientious SEO will generally take some time to scrutinize a site before providing pricing for optimization – there are simply too many variables to consider and the good ones like to provide their clients what they really need – no more, no less. The larger the site, the more time needed, in order to detect all the issues worth attacking. In some instances, such as a large ecommerce site, a full site audit may be called for.
Likewise, if an SEO offers a “guaranteed” ranking, run, don’t walk! NOBODY can guarantee anything more than a conscientious effort. Rankings are fluid and in a constant state of flux, as well as