Dedication and Introduction – Critical Thinking

I’ll be publishing Critical Thinking for the Discerning SEO here, chapter by chapter, a couple of chapters per week. When it’s all done, a complete download will also be available. I hope you get as much benefit from reading it as I did in putting it together.


Many of us have watched friends or loved ones slowly fade from some obscure illness, or suffer some loss that may have destroyed their life or piece of it. Whether stricken by cancer, a home burned to the ground, or a crushing financial loss, there is one thing that often can make the difference between a sense of defeat and renewed hope.

When friends and family appear at your side, offering whatever help they can, it means a lot. Some of you may have experienced this, many of you have probably offered that support to others. In either case, you already know how much it can mean to someone that’s experiencing total hopelessness.

But for someone in such a state to realize that there are many people out there that care enough to offer their support, even though they’ve never met you and probably never will… the impact is even greater.

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Google’s Disavow Process and Penguin Recovery

Arnie Kuenn, of Vertical Measures, was kind enough to invite me to participate in a recent panel discussion on Google’s Disavow Process and Penguin Recovery. Bill Hartzer, Jim Boykin and Jody Resnick participated, as well, and we had a great discussion. Some interesting examples of successes and failures were shared, along with some good advice on how to best handle the recovery process.

Making use of Goggle’s Hangouts On Air, Arnie put it up on YouTube, so you can hear what the four of us had to say about it. It’s a short one, only about half an hour, but well worth checking out if you deal with recovery on a client’s behalf.

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New Digs, Fresh Paint and Renewed Focus

Come on in, and welcome!

This new site is the result of my decision to split off all SEO-related functions from Top Shelf Copy. Top Shelf will remain the content strategy and copywriting division of Doc Sheldon’s Clinic, but Intrinsic Value SEO will now focus on our SEO offerings, such as:

  • Website development
  • Site Audit
  • Keyword research
  • SEO Consulting
  • Conversion optimization
  • Reputation management
  • Paid advertising

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