Every job has its challenges. They may not be obvious to the casual observer, but theyâ€™re there, nonetheless. Thatâ€™s just as true for those of us working our magic on the Internet as it is for a cop, a plumber or a brain surgeon.
SEO practitioners have to be concerned with the internal politics of their clientâ€™s company, the Webmaster Guidelines put forth by the search engines, the dynamics of the competitive field in which their client operates, the constant changes in the ranking algorithmsâ€¦ the list is seemingly endless.
Just keeping a finger on all those pulses is a full-time job. Add to that the necessity of site surveys, exhaustive research, repetitive analysis, progress reports and attending the occasional conference, and itâ€™s no surprise that many of us work 80-100 hours a week. There are a lot of challenges to face.
One of the greatest challenges for you, if not the greatest, is learning how to determine which of those challenges is the most urgent and which will bear the sweetest fruit.