Things have changed. There was a time when a site could be made to rank just by acquiring a lot of links, but that’s not enough anymore. Most of the things that work today are the result of evolution of the internet and the search engines’ algorithms. A few things are the result of reversals – things that Google used to recommend can now can win a penalty for a website.
Staying abreast of the changes and keeping informed of Google’s stated plans (not to mention the many indications of changes that may or may not be implemented at some point) is a full-time job. Any SEO or Internet marketer that doesn’t keep up will get left behind. And their clients will suffer the consequences.
There seems to be an endless parade of “newest” strategies and techniques, and many SEOs latch onto the strategy du jour and focus on only that – until the next “newest” thing appears. Those are the firms that often don’t pay enough attention to the signals Google sends. They fail to see the reason behind the changes… the goal.
The goal, of course, is no secret. In fact, it’s one of the few things about Google that has been clearly broadcast for quite some time. They want to deliver quality results to searchers. They have to. If they don’t, their ability to sell ads will slowly deteriorate. And in order to deliver the best results, they need to find the intrinsic value in a site and its pages.
There isn’t just one goal, however. There are other contributing goals. They shift and change with each new acquisition, each new manipulative technique detected. As new issues arise, new solutions are implemented. And each change presents new opportunities.
Polishing the Intrinsic Value in your Site
This is where Intrinsic Value SEO can deliver the goods. We invest a tremendous amount of energy, every single day, to keeping up to date on what techniques and strategies are effective – not just the “newest” – all of them. We develop a strategy using every solid technique, focused on helping you outrank your competitors.
We’ll find the intrinsic value in your site and polish it, so you can show it to the world.